Frequently Asked Questions

It depends on the pricing option you choose and your trade and city. A house washing lead in Palmerston North is going to be a lot cheaper than a re-roof lead in Auckland. Under Exclusive Leads, qualified leads generally run $50 to $250 each depending on your trade and city, and under Managed Ads it's generally $50 to $150 per lead plus your own ad spend. Under Pay Per Job there's no per-lead charge at all, you pay an agreed percentage only when a lead becomes a booked job. See the full breakdown on lead generation pricing.

Yes, all three ad-based options have a one-off setup fee, agreed per trade. Exclusive Leads is generally $500 + GST, and Managed Ads starts from $1,000 + GST; Pay Per Job also has a one-off setup fee starting at $1000+GST. There's no ongoing monthly fee on top besides the agreed cost per lead.

No, there's no monthly retainer on any of our options. You pay a one-off setup fee, then only for the qualified leads, or booked jobs (depending on the price option you selected), you actually receive. What you'll pay is agreed upfront before we start, so there are no surprise costs later.

It depends on your trade, your city and how many leads you want. As a rough guide, with 5 to 50 leads a month at roughly $50 to $250 each under Exclusive Leads, monthly spend can range from a few hundred dollars up to a few thousand. Talk to us about your trade and city and we'll give you a realistic number.

Running Google Ads yourself means paying for every click whether it turns into a job or not, plus the time to build and manage campaigns. That's time you're not on the tools. Most agencies charge a monthly retainer or management fee regardless of results. With us, there's no retainer and no cost for clicks that don't convert, you only pay for the qualified leads, or booked jobs, you actually receive.

Yes, under Exclusive Leads and Pay Per Job, we only work with one business per trade, per city, so every lead from your campaign goes to you and nobody else. Managed Ads is not exclusive because it runs on your own ad account rather than a campaign and website we allocate exclusively.

Not under Exclusive Leads or Pay Per Job, we only take on one business per trade, per city, so if you're signed up for those pricing options we won't take on a direct competitor in your area for that trade. Managed Ads works differently since it runs on your own ad account rather than a shared campaign and website we exclusively allocate.

For Exclusive Leads and Pay Per Job, that spot is taken and we won't take on a second business in the same trade and city. Ask us anyway, because trades and coverage areas vary, and Managed Ads may still be available since it isn't exclusive. Get in touch and we'll tell you straight whether your area is open.

With Exclusive Leads, we fund the Google Ads and build the website plus cover all the outgoings, and every lead goes to you alone, you pay a set price per qualified lead. With Managed Ads, we run Google Ads on your own ad account and website, you pay Google directly for the clicks, and it isn't exclusive to you in your city. You still pay us per lead, but it's a lower amount given you are covering the ad spend yourself. See the full comparison.

Our Google Ads campaigns are targeted at your trade and your city, so the people clicking through are already searching for that specific job in your area. We only target high intent search terms like 'concrete driveway services near me', or 'house painting company near me'. Not broad searches like 'concrete driveway options' or 'best colour to paint your house'. This ensures most of the leads that come through are highly qualified.

This is primarily done through the types of search terms we target. We only target high intent search terms like 'concrete driveway services near me', or 'house painting company near me'. Not broad searches like 'concrete driveway options' or 'best colour to paint your house'. This ensures most of the leads that come through are highly qualified. The goal is to only send you inquiries from people who are genuinely ready to get quotes for the work you do. We also have an automated dispute system that you get access to.

The leads will be sent you to either directly to your email inbox, or as phone calls to your mobile.

Within the hour ideally. Most home owners will contact a few different companies and more often than not, it's the first company to respond to them that get's the job. At the very latest it should be the same business day. Any later than that and they've almost certainly picked a competitor of yours.

No. Under Exclusive Leads and Pay Per Job, a lead goes to you and nobody else, unlike marketplaces where the same job is sent to multiple tradies to quote against each other. Managed Ads isn't exclusive in the same way since it runs on your own account, but it still isn't a shared-marketplace model.

You can dispute any lead that isn't relevant. But if it's a genuine inquiry, they just didn't end up converting into a job, that would still be billable. You won't convert every single inquiry into a job, that's just how it works.

No, under Exclusive Leads and Pay Per Job we build you a dedicated website with your branding as part of the service. You only need your own website if you go with Managed Ads, since that option runs ads on a site you already own. See Websites if yours needs building or a refresh.

We build and host the website for you under Exclusive Leads and Pay Per Job, at no separate charge beyond the service itself. If you leave, we retain ownership of the website and ad account. We are open to selling that website & ad account to you, but it's on a case by case basis.

Yes, under Exclusive Leads and Pay Per Job, the website we build is set up with your branding, not ours. It would be removed if you stopped working with us.

Under Exclusive Leads and Pay Per Job, yes, we run and pay for the Google Ads ourselves. Under Managed Ads, we still run the campaigns, but they go on your own ad account and you pay Google directly for the clicks.

Yes but our main focus is Google Ads initially. Facebook/social ads is something we recommend AFTER you are established on Google Ads and want to grow even more. Homeowners searching Google for a tradie are already looking to hire, which makes it a higher-intent channel than social media for this kind of work.

Yes of course. We send everything over for you to review because we have to make sure the information is accurate.

With pay-per-lead, you only pay for the inquiries you actually receive, so your cost tracks your results. With a retainer, you pay the same fee whether the work delivers five leads or none, which puts more of the risk on you. For most tradies wanting to control cash flow, paying only for qualified leads is the lower-risk option. Virtually every tradie we talk to that has worked with an agency before complains that they didn't like having to pay a fixed monthly retainer regardless of any leads coming in or not. So we decided to fix that.

Doing your own SEO or Google Ads means building the skills, managing the campaigns, and covering the ad spend yourself, with no guarantee of results. With us, we run the campaigns and cover the cost of leads that don't show up; under Exclusive Leads and Pay Per Job we also fund the ad spend itself, so you're not carrying that risk. It's like me wanting to build my own deck, yeah I could jump on YouTube and figure it out, but doesn't mean it would turn out very good.

Lead marketplaces send the same job to multiple tradies, who then compete on price to win it. With Leads For Tradies, under Exclusive Leads and Pay Per Job, every lead from your campaign goes to one business per trade, per city, so you're not bidding against other tradies for the same inquiry.

For most small trades businesses, yes, it removes the upfront cost and guesswork of advertising, since you only pay for the leads, or booked jobs, you actually get. The free trial lets you judge the quality for your own business before spending anything.