services

Lead pricing options

Three ways to get leads from Google. In two of them we fund the ads and the website, and in the third you fund the ads on your own account. None of them come with a monthly retainer.

01WE FUND ITCORE SERVICE

Exclusive Leads

We build a dedicated website for your service with your branding, run Google ads to it in your city, and every enquiry that site generates goes to you alone. It is never shared with or sold to another business. We pay for the ads and the site. You pay a set price for each qualified lead.

HOW IT WORKS
01We set up the campaign and a dedicated site for your service, like palmerstonnorthconcreting.co.nz.
02Homeowners searching for your service see the ad, then call or send a quote request through that site.
03Every lead from your site comes to you and nobody else.
04You get one invoice a month for the qualified leads you received, and you can dispute any lead that isn't relevant.
THE DEAL
ADS PAID BYUs
WEBSITE AND AD ACCOUNTOurs, built with your branding
YOU PAY$50 to $250 per qualified leadGenerally, depending on your trade and city
SETUP$500 + GST, one-off
IN YOUR CITYExclusive. Every lead from your site goes only to you
SUITS YOU IF

You want a steady flow of enquiries without paying for advertising up front. It also suits you if you don't have a website yet, because we build one for you.

02WE FUND IT

Pay Per Job

The same setup as Exclusive Leads, with a different way to pay. We cover the ads and the website, and there is no charge per lead. You pay an agreed percentage of the invoice for jobs we booked for you. If a lead does not turn into work, it costs you nothing.

HOW IT WORKS
01We set up the campaign and your dedicated site.
02We set up a CRM to track each lead through to a booked job, or connect to the one you already use.
03You quote and do the work as normal.
04Each month you pay the agreed percentage on invoiced jobs that came from our leads.
THE DEAL
ADS PAID BYUs
WEBSITE AND AD ACCOUNTOurs, built with your branding
YOU PAYAn agreed % of each booked job
SETUPOne-off setup fee
IN YOUR CITYExclusive. One business per trade, per city
SUITS YOU IF

You want no risk on the marketing side and are happy to share a slice of the jobs it wins.

03YOU FUND IT

Managed Ads

Google ads run properly on your own ad account, sending traffic to your own website. You pay Google directly for the ad spend, and pay us a flat fee for each lead, agreed up front. Because you cover the clicks, the fee per lead is much lower, and there is still no monthly retainer.

HOW IT WORKS
01We set up your Google Ads account, or take over the one you have.
02We build campaigns around the jobs you want, pointed at your website.
03You pay Google for the clicks, straight from your card.
04We invoice a flat fee for each lead at the end of the month.
THE DEAL
ADS PAID BYYou, direct to Google
WEBSITE AND AD ACCOUNTYours, in your name
YOU PAY$50 to $150 per lead, plus ad spendGenerally, depending on your trade and city. Ad spend is paid direct to Google
SETUPFrom $1,000 + GST, one-off
IN YOUR CITYNot exclusive
SUITS YOU IF

You already have an established brand in your city, and want the ad account and website in your own name. You get a lower price per lead in exchange for covering the ad spend.

side by side

The three ad services compared

Exclusive Leads
Pay Per Job
Managed Ads
ADS PAID BY
Us
Us
You, direct to Google
WEBSITE
Ours, with your branding
Ours, with your branding
Your own
AD ACCOUNT
Ours
Ours
Yours
YOU PAY
Set price per qualified lead
Agreed % of each booked job
Flat fee per lead, plus ad spend
SETUP FEE
$500 + GST
One-off, quoted per business
From $1,000 + GST
EXCLUSIVE IN YOUR CITY
Yes
Yes
No
MONTHLY RETAINER
None
None
None
PER-LEAD PRICES AND PERCENTAGES ARE AGREED PER TRADE BEFORE WE START.
NOT SURE WHICH FITS?
Tell us your trade and your town

We will tell you straight whether your area is open, and which way of working makes most sense for your business.

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